Innovation and New Product Development Case Study

Violet Home Theater System: A Sound Innovation

OR

Abstract:
This caselet is about the launch of a wireless 3D Home Theater System called 'Violet 3D' by Snap, a small technology start-up based in Bangalore.

Manufactured exclusively in India, the product offered some unique features and was set to challenge some of the well-known global consumer electronics brands.

The case briefly describes the features and technology of Violet 3D and the advantages it offered compared to other home theater systems. The case concludes by discussing whether the product would be able to succeed in the competitive consumer electronics market.

Pedagogical Objectives:

• Issues and challenges in new product development
• Marketing mix elements
• Brand building

Keywords : Violet 3D, New Product Development, Home Theater Systems, Brand Building, Consumer Electronics Market, Snap Networks, Brand Identity